Try a chronological structure
Work on a client’s new website has me thinking about navigational structure.
Whether you’re organizing a website or a magazine article, a museum exhibit or your family’s letters and memorabilia, there are only five ways to structure information.… Read the full article
It may be the only thing page visitors read
The summary blurb under the headline does the heavy lifting on a webpage. According to the Eyetrack III study of online behavior:
- 95 percent of visitors to a page read all or part of the blurb.