If it looks easier to read, more people will read it
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
Writing workshops, communication consulting and writing services
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
Nearly 6 out of 10 people frequently share online content (PDF). Every time someone shares a link on Facebook, an average of nine people click.… Read the full article
This is your brain on the web: Constant problem solving (To click or not to click?) and divided attention (You’ve got mail) lead to cognitive overload.… Read the full article
Jakob Nielsen recently redesigned a mobile website to make its story index more usable.
Now you can steal his approaches for your own mobile site:
Want your release to get posted on Google News?
Make the headline 65 to 70 characters. That’s the best length if you want your news release to show up on the portal, according to a study by Schwartz Communications.
Online visitors scrutinize some photos and ignore others. So how do you post images that get attention on the Web?
Make sure your images are content, counsels “king of usability” Jakob Nielsen — not decoration.… Read the full article
Two minutes and seven seconds.
That’s the average length of time people spend viewing videos on Twitter, according to “Online Video Best Practices” (PDF), a new study by TubeMogul, Brightcove and DynamicLogic.… Read the full article
When it comes to link writing, “click here” is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article
I once worked with an education advocacy group that blanketed all of its audience members with the same communications.
“Make everything a conversation instead of a one-way megaphone, and go out of your way to be interesting and valuable.”… Read the full article