Press Release
Is this the best release you’ve ever read?
Quite possibly, says Jalopnik of Toyota’s piece
I always grin when I see an email from Toyota’s editorial guru Nan Banks in my inbox. That’s because she always sends me something fun to read.… Read the full article
The world’s first release
Ivy Lee invented the PR staple more than 100 years ago
The press release was born on Oct. 28, 1906.
That’s the day Ivy Lee released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that killed 50 people.… Read the full article
Snowed under
Journalists — more overworked, still underpaid
Call her a preditor.
Elisa Lagos was an Edward R. Murrow and Peabody award-winning TV producer for ABC News. Make that editor.… Read the full article
Extreme Makeover — News release edition
How to find the story within a stodgy bank report
It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
Put the reader first
Don’t focus your release headline on ‘us and our stuff’
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
The release is dead
Long live the release
Twitter has never issued a news release. Amazon introduced the Kindle through a series of tweets. Google announced Alphabet via a blog post from Larry Page.… Read the full article
Do you give journalists a headache?
Make their lives easier with multimedia pitches
Nearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX.… Read the full article