Go granular with PR leads
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
Press Release
Think like a reporter
Make your release relevant to the reader
Editors don’t care that “Amalgamated Technologies Has Released the New XYZ-2000 Coated Cable Bushing,” writes Stinson Liles, principal and co-founder at Red Deluxe.… Read the full article
Choose nouns and verbs
Avoid adjectives and adverbs in news release heads
News flash: Journalists, bloggers and readers are sick of robust, scalable, award-winning, enterprisewide solutions.
But that doesn’t stop PR pros from using them: Nearly 14% of release headlines contain at least one of the Top 20 PR buzzwords to avoid.… Read the full article
Quotes on PR 101 releases
What writers & others say
“We’re still writing news releases the same way Ivy Lee did when he invented the release in 1906.”
— Ann Wylie, president, Wylie Communications Inc.
… Read the full articleIs this the best release you’ve ever read?
Quite possibly, says Jalopnik of Toyota’s piece
I always grin when I see an email from Toyota’s editorial guru Nan Banks in my inbox. That’s because she always sends me something fun to read.… Read the full article
Extreme Makeover — News release edition
How to find the story within a stodgy bank report
It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
Do you give journalists a headache?
Make their lives easier with multimedia pitches
Nearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX.… Read the full article