Quite possibly, says Jalopnik of Toyota’s piece
I always grin when I see an email from Toyota’s editorial guru Nan Banks in my inbox. That’s because she always sends me something fun to read.… Read the full article
Ivy Lee invented the PR staple more than 100 years ago
The press release was born on Oct. 28, 1906.
That’s the day Ivy Lee released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that killed 50 people.… Read the full article
Journalists — more overworked, still underpaid
Call her a preditor.
Elisa Lagos was an Edward R. Murrow and Peabody award-winning TV producer for ABC News. Make that editor.… Read the full article
How to find the story within a stodgy bank report
It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
Don’t focus your release headline on ‘us and our stuff’
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article