This Clorox release is worth a closer look
I review a lot of copy for my learning tools, in-house workshops, coaching sessions and other projects.… Read the full article
PR writing
Master of metaphor writing
PNNL science writer shows how to communicate complex concepts
When Pacific Northwest National Laboratory science writer Tom Rickey wrote a release about the lab’s work “Making dams safer for fish around the world,” he didn’t get lost in the scientific gobbledygook.… Read the full article
Shake it up
Osborn Barr reimagines a press release
When Rachel McGrew, manager at Osborn Barr PR, wrote a release about a client product, her first instinct was to take the traditional route.… Read the full article
Writing in the wrong direction
PR pros give young professionals a failing grade
Public relations supervisors give entry-level PR pros a failing grade in writing. In response, the supervisors plan to lower their expectations.… Read the full article
Boil it down
Explain ‘About us’ in your boilerplate
Boilerplates: Can’t live without ’em, can’t get a decent one through approvals.
A boilerplate is the short “About us” paragraph at the end of your releases that describes your organization.… Read the full article
Write headlines for Google News
Keep ’em short
Want your release to get posted on Google News?
Make the headline 65 to 70 characters. That’s the best length if you want your news release to show up on the portal, according to a study by Schwartz Communications.