Service stories get read, shared, used and acted upon
How-to information is the No. 2 type of content that gets retweeted, according to research by Dan Zarrella (PDF), viral marketing scientist for HubSpot.… Read the full article
editorial
From McCall’s to Buzzfeed
Social media listicles descend from 1890s women’s magazines
Social media seems to run on service stories, from “13 Comebacks For The Most Overused Breakup Lines” to “21 Ways To Demonstrate Your Passionate Love For Beer.… Read the full article