Feature structure brings tedious topics to life
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
Writing workshops, communication consulting and writing services
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
I love it when my clients send me before-and-after pieces after I present a writing workshop.
For one thing, it’s gratifying to see that people’s writing actually improves after I visit!… Read the full article
Want to make your abstract ideas easier to understand?… Read the full article
New Journalism pioneer Tom Wolfe gave us “The Me Decade,” “The Right Stuff,” “Masters Of the Universe” and other enduring tag lines.… Read the full article
The best stories ride up and down the rollercoaster of abstraction, showing for attention, then telling for meaning, then repeating the process again and again.… Read the full article