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Law professor Joseph Kimble believes that legalese costs business and government a fortune, that “bequeaths” says nothing that “gives” does not, that simple language is more precise than legal language and that plain language “beats legalese in every way with readers.”
His treatise on the topic, “Writing for Dollars, Writing to Please,” is a must for every communicator’s library.… Read the full article
I remember the good old days at Hallmark Cards, when I was responsible for the company’s gorgeous, glossy employee magazine.… Read the full article
“Sign on a newspaper reporter’s desk: ‘The strongest desire is neither love nor hate. It is one person’s need to change another person’s copy.'”
— Gilbert Cranberg,
Columbia Journalism Review
When I worked at one company, I once had to have — no lie — 100 people review and approve an article I’d written for our employee annual report.… Read the full article