‘The shark is down’
When my sister, Lynn Wylie, met Richard Dreyfus on a cruise, she asked the actor the obvious question, “What was it like to work with a mechanical shark?”… Read the full article
approval process
Five ways to measure for free
Check out these no-budget tools, from Angela Sinickas
Now there’s no excuse for failing to measure the effectiveness of your communications.
Even if you don’t have a dime to spend, there are tools you can use to establish how successful your campaigns were at delivering bottom-line benefits to your organization.… Read the full article
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Purina Cat Chow offers a case study on bringing home the bottom line
I don’t know about you, but any campaign that includes a Myers-Briggs-type personality test for cats is a winner in my eyes.
… Read the full article‘The shark is down’
Most approval processes just don’t work day-to-day
by Ann Wylie, president, Wylie Communications Inc.
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When my sister, Lynn Wylie, met Richard Dreyfus on a cruise recently, she asked the actor-turned-Constitutional scholar what it was like to work with a mechanical shark.… Read the full article