November 23, 2017

Get the Word Out With Microcontent handbook

Write links, heads and other display copy that reach readers online

Get the Word Out With Microcontent handbook cover

Ann Wylie (Author)

15 Get the Word Out With Microcontent Reviews

What’s included:

  • Get the Word Out With Microcontent handbook –
    38-page handbook.
Manual:$27Buy Now
Rev Up Readership members:$19.75Buy Now
Members save:$7.25(16%)
Offline ordering options

Get the Word Out With Microcontent handbook description

Online, “readers” don’t read. They scan.

In fact, 50 percent of web visitors don’t actually read the paragraphs, according to The Poynter Institute’s EyeTrack07 study.

So how can you get the word out on the web?

The solution is microcontent — or the links, headlines, decks, subheads and other “small” pieces of web copy that actually do most of the communicating online. In Ann’s “Little Things Mean a Lot” handbook, you’ll learn how to write microcontent that reaches “readers” online.

Specifically, you’ll learn how to:

  • Make sure your web visitors get the gist of your piece, even if they don’t read the text
  • Make your copy 47 percent more usable with a few simple steps
  • Run a quick test to make your web copy more reader friendly
  • Write microcontent that’s easy to understand no matter where it shows up (After all, if visitors can’t figure out what it means, chances are, they won’t click)
  • Reach web visitors with the piece of display copy that 95 percent of people read — but that many communicators drop
  • Increase reading for skimmers and those whose attention is beginning to wane
  • Write headlines that help web visitors find what they’re looking for (“For a company with 10,000 employees, the cost of a poorly written headline on an intranet home page is almost $5,000,” writes Jakob Nielsen, “the king of usability.”
  • Write links and buttons that get clicked

Plus, you’ll receive Ann’s cheat-sheets of microcontent formulas and checklists. This popular, at-a-glance job aide will help you apply these techniques to every piece you write.

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for the Get the Word Out With Microcontent workshop.

Customer reviews for Get the Word Out With Microcontent handbook

“It’s the height of arrogance to assume that all of your [web visitors] are extraordinarily interested in everything you write — more likely, they’ll … scan.”
— Jakob Nielsen, “the king of usability”

Find out what others say about Get the Word Out With Microcontent

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for the Get the Word Out With Microcontent handbook workshop.

Learning tool details

Digital learning tool (PDF). Get your order today — and pay no shipping — when you download this e-book. U.S. $27

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for the Get the Word Out With Microcontent handbook workshop.

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