Everything Editors Need to Know About Design handbook

Create a look that’s attractive and easy to read

Everything Editors Need to Know About Design handbook cover

Ann Wylie (Author)

What’s included:

  • Everything Editors Need to Know
    About Design handbook –
    Digital learning tool (PDF).
Manual: $17.50 Buy Now
Rev Up Readership members: $14.75 Buy Now
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Everything Editors Need to Know About Design handbook description

You’ll learn:

  • Ninety-four design rules that will help you increase readership
  • How to work with your designer: a six-step system for developing a relationship that makes you (and your publication) look good
  • When you’re the art director: a primer on layout and design that will help even untrained designers develop professional looking pieces
  • When you must use a sans-serif typeface (and when you must avoid it)
  • How many words can you run in italic type without hindering readership? In all caps? Bold? Reverse?
  • How the typeface you use can mirror — or change — your meaning
  • Easy rules for choosing type size in headlines, decks and text
  • How to test your design for columns that are too wide or narrow (either one can stall readership)
  • How color can distract the reader from the most significant story
  • The most readable color combination for ink and paper
  • How to take advantage of readers’ natural eye path — and where to put the element you don’t want them to miss
  • How big should your flag be to get attention without overwhelming other content?
  • The best ratio of text to art on an opening spread
  • Three solutions when you can’t get good photos in-house
  • How to know when it’s time to use a chart, which kind of chart to choose and what you must read before you produce or even assign your next infographic

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Bring Ann In for the Everything Editors Need to Know About Design workshop.

Learning tool details

Digital learning tool (PDF). Get your order today — and pay no shipping — when you download this digital learning tool. U.S. $17.50

Buy now | Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for the Everything Editors Need to Know About Design handbook workshop.

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