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Engage readers with this storytelling-for-business training
Master the Art of Storytelling July 11-15
It ain’t fluff. Storytelling helps people pay closer attention to your message, understand it faster, remember it longer and act on it more quickly.
Now you can grab attention, communicate more clearly, make your message more memorable and move readers to act at our Master the Art of Storytelling workshop — online, July 11-15.
“Excellent, kick-you-in-the-butt skills that I can use forever.”
— Patti Monsoor, public relations and marketing, Utah Valley University Woodbury School of Business
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What you’ll learn in our business storytelling workshop
Learn the art and science of making your subject matter more compelling with great storytelling. In this workshop, you’ll learn step-by-step techniques for writing great stories in a business context. Specifically, you’ll learn how to:
Think Outside the Pyramid
Make your content-marketing pieces, digital-marketing stories, social media posts and other messages more fascinating and engaging with compelling narratives. In this storytelling training, you’ll learn how to:
- Lead with a bang with our list (with examples) of great leads.
- Avoid the “muddle in the middle” with five ways to organize the body of your piece.
- Leave a lasting impression with our three-step test for writing a high-quality ending.
Color Them Fascinated
Fun facts and juicy details might seem like the Cheez Doodles and Cronuts of communication: tempting, for sure, but a little childish and not particularly good for you. Not so. Concrete details are more like salad dressing and aioli — the secret sauces it takes to get the nutritious stuff down. In this learning experience, you’ll find out how to:
- Show and tell: Help readers understand your big ideas by way of your specific details.
- Play it SAFE: Six ways to add color to your leadership stories and other messages.
- Write to be read: Where to sprinkle “gold coins” throughout your message to keep readers engaged.
Play With Your Words
Neurologists call it “the pleasure of the text,” the reward readers get from figuring out figurative language. (It can be quite a reward: If your wordplay is funny enough, your readers’ brains even deliver a little dose of dopamine.)
In this session, you’ll learn how to:
- Polish your skills in our wordplay workout: Get “recipes” for creating 14 types of wordplay, from anagram to etymology to oxymoron. (And yes, that portmanteau does make your butt look smaller.)
- Get inspired by some of the world’s most creative headlines.
- Stop writing groaners: Learn techniques that let you come up with surprising lines — and leave the clichés to the hacks.
Make Magic With Metaphor
Metaphor has the power to persuade far better than literal language. It lets you say in five words what would otherwise take five paragraphs to explain. It makes readers’ brains light up, helps them think more broadly about your message — even (ahem!) makes you look more attractive.
But, as with other forms of magic, you’ll want to master a few tricks before you step onto the stage.
In this session, you’ll learn how to:
- Get an analogy during an interview by asking one simple question.
- Develop a metaphor with our simple, four-step process.
- Craft a compelling metaphor with our fill-in-the-blanks formula.
“I didn’t want it to end.”
— Gary Burris, public relations director, Tec Labs
Master the Art of the Storyteller
Stories are so effective that Og Mandino, the late author of the bestselling The Greatest Salesman in the World, says, “If you have a point, find a story.”
In this session, you’ll learn to find, develop and write stories that engage readers’ hearts and minds.
Specifically, you’ll learn how to:
- Find the aha! moment that’s the gateway to every personal story.
- Start an anecdote with a bang — instead of a whimper.
- Find good stories in the making with “WBHA.”
“This workshop was truly one of the most useful ones I have attended.”
— Kelsey Wharton, science writer, OKED communications, Arizona State University
Location & logistics
Join us via Zoom and LinkedIn from noon to 2 p.m. to noon Central on:
- July 11: Why Be Creative? Think Outside the Pyramid
- July 12: Color Readers Fascinated
- July 13: Make Magic With Metaphor
- July 14: Master the Art of Storytelling
- July 15: Live editing session, Wordplay Workout
Can’t make a date? You’ll have on-demand access to the online workshop until Aug. 15.
- Silver (workshop only): $1,195
- Gold (Silver + $280.50 worth of learning tools — Art of Storytelling, Make Magic with Metaphor, People Power): $1,295
- Platinum (Gold +$297 subscription to Rev Up Readership): $1,395
- Diamond (Platinum +$750 private coaching session with Ann): $1,795
Please learn about our discounts, cancellation policy and more in our FAQ.
By registering for this program, you agree to receive communications from Wylie Communications. You may opt-out at any time.
“I typically wouldn’t spend this much on a workshop, but this was so worth it.”
— Bonnie Leedy, CEO, School Webmasters
Save upto $100 with our group discounts.