Draw readers in and move them to act
Want to reach more readers? Make your message more relevant, valuable and rewarding to your audience? Cut through the clutter of competing messages?
In this on-demand training, you’ll learn a four-step strategy for drawing readers in and moving them to act. Specifically, you’ll learn how to:
- Take advantage of the formula readers use to decide what to read.
- Tap 2 rewards of reading to boost interest in your message.
- Answer the No. 1 question your reader is asking about your piece.
- Make a 2-minute perspective shift to focus your message on reader value — not on “us and our stuff.”
- Use a 3-letter word that magically increases relevance to your readers.
Learn all of the material we cover in a 90-minute workshop in short training videos, practice sessions for you to complete and a downloadable workbook for you to keep.
With each training, you’ll:
- Learn a workshop’s worth of proven-in-the lab writing techniques, broken into snackable, on-demand recordings.
- Practice what you’ve learned in quick assignments.
- Save time! Avoid the introductions, logistics and technical issues and get to the meat!
- Capture your notes in a downloadable workbook for you to keep.
- Learn at your convenience during your 30-day access to all content.
- Be able to stop and continue from where you left off.
- Have the option to re-watch the videos as many times as you want in the 30 day period.
Time commitment: Budget 75 to 90 minutes to watch all videos and complete assignments.
Individual learners
$300 per individual learner.
Get the whole Catch Your Readers series: four on-demand training for $999 per individual learner. Save $201.
You can access the webinars for 30 days from the date of purchase.
Group learners
Want to bring on-demand training to your whole team? If you have a group of more than 25, you can save with group pricing. Let us know, and we’ll send you a proposal.