Talk about a superpower:
- There’s a 1:1 correlation between concrete words and understanding.1
- Concrete phrases are 400% more memorable than abstract phrases.2
- Concrete details in legal arguments change jurors’ minds — and their decisions.3
Fun facts and juicy details might seem like the Cheez Doodles and Cronuts of communication: tempting, for sure, but a little childish and not particularly good for you. Not so. Concrete details are more like salad dressing and aioli — the secret sauces it takes to get the nutritious stuff down.
Call it “The Vividness Effect.” It’s been proven in the lab again and again: Colorful details communicate better than dry, abstract information.
In our Master the Art of Storytelling workshop, you’ll learn how to boost comprehension and retention — even move people to act — with juicy details. Specifically, you’ll learn how to:
- Show and tell: Help readers understand your big ideas by way of your specific details.
- Play it SAFE: Six ways to add color to your message.
- Write like a roller coaster: Are you losing them in the middle? Test your message so you can spot and fix the boring parts.
- Keep them reading longer: Where to sprinkle “gold coins” throughout your message to keep readers engaged.
- Go from blah to brilliant in 15 minutes or less: Quick ways to add concrete detail to even the most tedious topics.