Get the book of Ann’s proven-in-the-lab best practices, customized for your team
Ever wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?”
How about a resource you could use to show serial offenders how to fix label heads, passive voice or leads that are more likely to get readers to take a nap than to take action?
“Ann helped us elevate the professionalism and quality of our materials and communications. Now our investors find them both relevant and appealing.”
— Roberta J. Laughlin, vice president, mutual funds marketing, Northern Trust
Wouldn’t you love to be able to present a document that helps you tell your approvers, “While I personally would love to press Send on your engineering dissertation, our writing guidelines demand that we hit 60 or higher on the Flesch Reading Ease test. We’ll need to make this simpler for our customers”?
Enter Wylie’s Writing Guidelines. With this service, you’ll get dozens of guidelines — all based on proven-in-the-lab best practices and customized with before-and-after versions of your own writing samples — to help you:
- Grab readers’ attention and move them to act
- Draw your target audience in and keep them reading longer
- Reach more readers by measurably increasing readability (You won’t believe the difference word choice and active voice make!)
- Get the word out, even to nonreaders
- And more
Don’t worry, we’ll skip the tedious rules about AP style, thesis statements, and grammar and punctuation. We’ll get right to the rules of good writing that move the needle on analytics — and the bottom line.
“Since Ann Wylie became editorial consultant of Northern Update, our client magazine has skyrocketed from a mediocre publication to one that is emulated throughout the industry.”
— Roberta J. Laughlin, vice president, mutual funds marketing, Northern Trust
Types of writing guidelines
Choose the writing guidelines that make the most sense for your team:
- Article writing guidelines
- Content writing guidelines
- Feature writing guidelines
- Guidelines for writing a press release
- Guidelines for writing emails
- Blog writing guidelines
- Newsletter writing guidelines
- Online writing guidelines
- Persuasive writing guidelines
- Story writing guidelines
- Social media writing guidelines
- Web content writing guidelines
- Writing for the web guidelines
Why choose Ann for writing guidelines?
Ann has:
- Earned more than 60 communication awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications
- Trained thousands of communicators in hundreds of organizations, including NASA, Nike and Nokia
- Developed writing guidelines for organizations including Coca-Cola, Comcast, Toyota Motor Sales, the University of Michigan Health System, Baylor Scott White, First Horizon Bank, FM Global, Northern Trust, AHIP, the Workers’ Compensation Board of Alberta, the Baupost Group and JTI
Here’s how it works
Send us up to 30 examples of your group’s messages in Microsoft Word, and we’ll:
- Tell your writers what to do with proven-in-the-lab best writing practices
- Show your writers how to do it with before-and-after examples of your own work
- Help your writers sell ideas to management by summarizing the research behind the rules
- Make guidelines easy to implement with one-page checklists and cheatsheets
Save money — and increase ROI — when you combine writing guidelines with an in-house workshop.
Ready to get your team writing in the right direction?