Get personal writing training with writing coach Ann Wylie
Ever wish you had a writing coach — sort of a personal editorial trainer?
In customized one-on-one coaching sessions, content writing coach Ann Wylie will help you jump-start your writing skills, recharge your batteries and get your creative juices flowing.
“When you compare the before-Wylie-coaching piece to the after-Wylie-coaching piece, there’s no question that the after is better.”
— Andrea Turner, Pacific Northwest National Laboratory
Build your skills
You’ll leave your one-on-one content writing coaching session with new skills that help you:
- Draw readers in and move them to act
- Organize copy to grab attention and pull readers through your message
- Engage your audience with creative, compelling content
- Reach more readers by measurably boosting readability
- Get the word out to flippers, skimmers and other nonreaders
- Write website copy that reaches visitors on smartphones
- Write better, easier and faster by improving your writing process
“Ann helped me write quotes for our executives that actually showed up in print. Immediately following my one-on-one sessions with Ann, I had two front-page business stories that used my release practically word for word.”
— Tasha Hammes, manager, media relations and marketing, Kansas City Area Development Council
Will you benefit from content writing coaching?
Are you a content writer, internal communicator or PR pro? Are you charged with content creation, content strategy or search engine optimization? Do you write:
- Digital marketing pieces?
- Blog posts and other blogging content?
- Content marketing pieces?
- Social media posts?
- Intranet articles?
- Web and other online writing?
- Bylined articles?
If so, you’ll strengthen your writing structure, streamline your messages and activate your prose with Ann’s content writing coaching.
Why content writing coach Ann Wylie?
Content writing coach Ann Wylie works with communicators who want to reach more readers. And she works with organizations that want to get the word out.
Ann’s work has earned more than 60 communication awards, including two International Association of Business Communicators Gold Quills — the Pulitzer Prizes of business communications.
Ann has written more than a dozen learning tools. They include Think Like a Reader, Master the Art of Storytelling and Cut Through the Clutter. She is also the author of “Rev Up Readership,” a toolbox for writers.
Before starting her content writing training and coaching firm, Ann was:
- Editor of Hallmark Cards’ employee channel, CROWN. Under her leadership, CROWN was named the best channel of its kind in the nation by Women In Communication. And it was named best of its kind in the world by the International Association of Business Communicators.
- Editor of a regional business magazine. There, she interviewed CEOs and billionaires and learned a lot about what makes successful companies tick. (Don’t hate Ann, but she’s also interviewed George Clooney, Robert Redford and Brad Pitt.)
- An adjunct graduate writing professor. In addition to her full-time work, Ann taught graduate writing courses at Webster University for more than a decade.
“After Ann’s one-on-one writing coaching, I noticed more readable, to-the-point articles, better ‘what’s in it for me’ angles, and more originality among my team members’ copy.”
— Jennifer Kornegay Smith, communications director, AOL Member Services
As president of Wylie Communications, Ann:
- Handles special writing and editing projects. Blue Cross/Blue Shield, FedEx, H&R Block, the Mayo Clinic, Sprint, VSP, Whole Foods and others call on Ann for writing that sells.
- Helps organizations — including Comcast, ExxonMobil, General Dynamics, Hallmark, Motorola, PetSmart, State Farm and Walgreens — launch or revitalize their communication channels.
- Trains thousands of communicators, marketers and PR pros at hundreds of organizations including Coca-Cola, LinkedIn, NASA and Toyota.
Ann serves as the Public Relations Society of America’s national writing coach. She’s a Top Rated content writing speaker at IABC World Conferences.
Ann earned an M.S. in journalism from the University of Kansas. She holds a bachelor’s degree in English from Kansas State University.
“I was comfortable in my ways as a professional fashion, lifestyle and business writer for the past 25 years. So naturally, I shrugged my shoulders when my employer offered me a writing coaching session. What more did I need to learn? In came Ann Wylie, and out went my ego. A few tweaks in my writing style made for more reader-centric copy and better delivery. This session went from one I had to take to one that I’m recommending to all my writer friends.”
— Lisa A. Finn, HealthNet
How content writing coaching works
You’ll send Ann one to three messages the day before your meeting. She’ll review them carefully, mark them up and send them back with notes for your review.
Then you’ll spend about an hour on the phone with Ann in a one-on-one coaching session. We’ll work on your own messages — not made-up assignments with little relationship to your own work.
“Be prepared for candid (but not harsh) feedback. I can’t think of anything more tedious than reading through dry brochure text and trying to come up with good solutions. But Ann clearly took considerable time with each of my submissions and made detailed, concrete suggestions.”
— Tim Ledbetter, Pacific Northwest National Laboratory
Ann is a Portland, Oregon-based writing coach. But she’s coached content writers from Hollywood to Helsinki via email and phone. So regardless of where you live, Ann can help.
Note: Content writing coaching is not a substitute for training. To get the most out of your content writing coaching session, please attend one of Ann’s one- or two-day in-house workshops or public Master Classes before you schedule your one-on-one coaching session.
Put yourself in good company.
Here are some of the organizations that have turned to Ann Wylie for content marketing coaching:
- AMC Networks
- AOL
- Barkley & Evergreen
- Battelle
- Burns & McDonnell
- Farmland Industries
- Fleishman Hillard
- GE/ERC
- H&R Block
- John Deere
- JTI
- HealthNet
- Nike
- Nokia
- PNNL (Pacific Northwest National Lab)
- SAIC
- SNACA (Sheet Metal & Conditioning Contractors’ National Association)
- University of Oregon
- Unum
- U.S. Forest Service
- UTI Corporation
- VSP (Vision Service Plan)
“Working with Ann was eye-opening! I learned how to get organized, structure my work and make sure it connects with my audience. I’m looking forward to working with her again as I continue to practice.”
— Cara Crosetti, digital strategist, Spiffy Web
Next steps
Ready to polish your skills and find new inspiration for your work? Contact me to discuss your content marketing writing coaching.