Communicating with comics

7 tools for doing it yourself

If you have more time than money — and if professional quality is not an issue — you might consider creating your own comic.… Read the full article

Learn to Communicate With Comics at the IABC World Conference

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Words + pictures communicate better than either one alone. Years of research show that comic strips, comic stories and comic books get people to:

Pay attention to your message
Understand your message
Remember your message
Act on your message

Get the word out with comics.

… Read the full article

Leave room for the pictures!

All talk and no pictures make comics a dull read.

And that’s the first rule of comic dialogue: Leave room for the art.… Read the full article

Put this tool in your utility belt

When CenterPoint Energy needed to generate excitement for its United Way giving drive, they turned to some unlikely folks for help.… Read the full article

Illustrated journalism comes of age

Get read, shared & revisited with graphic storytelling

When Campus Progress ran “An Education in For-Profit Education,” Susie Cagle’s graphic story on education finance, the piece:

Was featured on the front page of The Huffington Post
Was picked up by LifeHacker
Got more than 4,000 Facebook shares and likes
Garnered more than 700 tweets
Received more than 800 comments

The article remains one of Campus Progress’ most popular stories of all time.… Read the full article

Graphic storytelling gets patients to follow their RXs

Women in rural Cameroon took 90% of the pills they were prescribed after seeing illustrated instructions. Those who received only verbal instructions took just 78% of the pills they were supposed to take.… Read the full article

Move people to act

Comics change behavior as well as minds

Graphic storytelling not only gets people to pay attention to, understand and remember your message. It also changes audience behavior.… Read the full article

See what I mean

Cartoons increase understanding by 633%

Comics, cartoons and other techniques that combine words and pictures get more attention than text alone.

That was the finding of two University of Michigan professors in a 1996 study.… Read the full article

Cartoons double understanding

Words + pictures teach better

How can you help students remember the difference between affect and effect, all ready and already and among and between?… Read the full article

Cartoons communicate better than text

Increase understanding by 51%

Cartoons are worth at least 600 words, according to a series of studies by Richard E. Mayer, professor of Psychology at the University of California, Santa Barbara, and his team of researchers.… Read the full article