Writing workshops, communication consulting and writing services
When my sister, Lynn Wylie, met Richard Dreyfus on a cruise, she asked the actor the obvious question, “What was it like to work with a mechanical shark?”
Almost every day, Dreyfus said, he’d arrive on the set of “Jaws” to hear this message over the intercom:
You may be putting off measuring the effectiveness of your communications for what seem like good reasons:
By Angela Sinickas, ABC, Diva of Diagnostics
Ready to measure your communication success? To avoid rookie measurement mistakes, don’t:
You send out a brochure, and widgets start flying off the shelves.… Read the full article
Diane Gayeski wants communicators to change their titles.
“Be a complexity reducer, not an information producer,” she suggested years ago at an IABC District 5 conference.… Read the full article
Low on time? Low on money?
No worries. You can still develop meaningful measurements.… Read the full article
When measuring the value of your employee communications, remember to include the cost of benefits.
Focus groups and surveys can be expensive. But these tools can help you measure audience perceptions and message spread on a shoestring:
Now there’s no excuse for failing to measure the effectiveness of your communications.
Even if you don’t have a dime to spend, there are tools you can use to establish how successful your campaigns were at delivering bottom-line benefits to your organization.… Read the full article
By Angela Sinickas, ABC, Diva of Diagnostics
Executives can be stubborn about having you measure what they want, even if it may not help them reach their objectives.… Read the full article
