‘The shark is down’
When my sister, Lynn Wylie, met Richard Dreyfus on a cruise, she asked the actor the obvious question, “What was it like to work with a mechanical shark?”… Read the full article
Communication planning
No more excuses!
How to spot hidden measurement resources
By Angela Sinickas, ABC, Diva of Diagnostics
You may be putting off measuring the effectiveness of your communications for what seem like good reasons:
- No time.
Top 10 measurement mistakes
How to avoid these research problems
By Angela Sinickas, ABC, Diva of Diagnostics
Ready to measure your communication success? To avoid rookie measurement mistakes, don’t:
Here & there, now & then
3 ways to measure how your message changed behavior
By Angela Sinickas, ABC, Diva of Diagnostics
You send out a brochure, and widgets start flying off the shelves.… Read the full article
Demonstrate the value of your communications
Diane Gayeski, Ph.D., offers a model for making the link
Diane Gayeski wants communicators to change their titles.
“Be a complexity reducer, not an information producer,” she suggested years ago at an IABC District 5 conference.… Read the full article
No budget? No problem!
How to measure with little time and money
By Angela Sinickas, ABC, Diva of Diagnostics
Low on time? Low on money?
No worries. You can still develop meaningful measurements.… Read the full article
Don’t forget the cost of benefits
Communicating to employees? Measure the ‘invisible chunk’
When measuring the value of your employee communications, remember to include the cost of benefits.
Organizations pay most employees $15,000 in benefits on top of their salaries, says Gregg Kober, training consultant at AON Consulting.
… Read the full articleMeasure on a shoestring
Six free or cheap tools for tracking communication success
Focus groups and surveys can be expensive. But these tools can help you measure audience perceptions and message spread on a shoestring:
- Create free online surveys with Zoomerang, SurveyGizmo, or SurveyMonkey.
Five ways to measure for free
Check out these no-budget tools, from Angela Sinickas
Now there’s no excuse for failing to measure the effectiveness of your communications.
Even if you don’t have a dime to spend, there are tools you can use to establish how successful your campaigns were at delivering bottom-line benefits to your organization.… Read the full article
When the boss is wrong
Slip the measures he needs in with the ones he wants
By Angela Sinickas, ABC, Diva of Diagnostics
Executives can be stubborn about having you measure what they want, even if it may not help them reach their objectives.… Read the full article