The result: No — to negative — coverage
Alas, most PR pros aren’t getting an “A” in pitch writing.
- Television news professionals reported that only 41% of the pitches they receive are good, according to a study by New York-based DS Simon Productions.
- Those TV journalists say that only 33% of the PR people they work with are knowledgeable about the program they’re pitching. *
- And pitches are getting “significantly worse” than they used to be, according to 22% of the reporters, editors and analysts surveyed in a Softletter poll.
How do your pitching skills stack up?