Enjoy these on your holiday break
My favorite writing quote? Ever?
“For 40-odd years in this noble profession,
I’ve harbored a guilt and my conscience is smitten.
So here is my slightly embarrassed confession —
I don’t like to write, but I love to have written.”
— Michael Kanin, screenwriter of “Woman of the Year” and other movies
I like it so much, I had it engraved on my iPad.
Here are eight other favorite quotes about writing. I hope you enjoy them with your cocoa and kugel this holiday season.
1. People spend, on average, 11 seconds on an email blast. So how long should your email be? Your email newsletter? Your subject line? Your links? Get Ann’s email-writing best practices.
2. The more you say, the less they read. The more you say, the less they buy. The more you say, the worse decisions they make. Stop the data dumping. Don’t tell people everything you know: Tell them exactly what they need to know. Get Ann’s readability best practices.
3. And there’s a great big I in TwItter. Don’t let your social media efforts become one big selfie stick. Instead, focus on your friends, fans and followers. There’s a reason You is the most retweeted word in the English language. Get Ann’s content marketing-writing best practices.
4. Want to grab people’s attention and move them to act? The secret of persuasive writing is to position your information in the readers’ best interest. Instead of yammering on about Us and our stuff, focus on the reader’s needs. Get Ann’s persuasive-writing best practices.
5. Humans are wired for story. Storytelling is “the most powerful form of human communication,” according to Peg C. Neuhauser, author of Corporate Legends and Lore. So … how do your storytelling superpowers stack up? Get Ann’s storytelling best practices.
6. Me, too, Mr. Liebling. What tricks do you have to help you write better, easier and faster? Get Ann’s best practices for the writing process.
7. Journalists rank PR quotes as the least valuable thing in a release — below the boilerplate and dateline. So how can you transform lame-ass quotes into snappy sound bites? Get Ann’s PR-writing best practices.
8. More than half of your visitors look at your web pages on their smartphones, not their laptops. Problem is, it’s 48% harder to understand information on mobile. People read more slowly, spend less time on, and click less often on the small screen. So … how do you get your message across? Get Ann’s best practices for writing for mobile.