Americans receive the data equivalent of 174 newspapers a day — ads included.
— USC’s Annenberg School for Communication
All that information gives readers headaches, insomnia and eye twitches.
— National Public Radio
Readers also suffer news fatigue, where they avoid information — including yours.
— Associated Press Study
One result: Americans spend only 16.5 minutes a day reading for pleasure.
— American Time Use Study
Executives spend only 48 minutes a day reading for work.
— The Economist Intelligence Unit and Peppercomm
How much of that time are they spending on your message?
How can you get your message across amidst the clutter?
Cut Through the Clutter
When you make your writing easier to read, your audience members will read it faster, understand it better and enjoy it more.
Master a seven-step system for making every piece you write easier to read and understand at Catch Your Readers — an online persuasive-writing workshop on Oct. 5-9.
You’ll learn how to avoid causing your reader to skip your paragraphs … how long is too long for sentences that are easy to understand … tricks you can steal from Shakespeare, Lincoln and Churchill for rallying readers with your words … and a free tool you can use to measure readability.