Write to and about your reader
High-performing companies are 60% more likely to communicate from the audience perspective.
— Welch and Ambjorn
88% of average organizations write about themselves instead of about the audience.
— Welch and Ambjorn
You: The most retweeted word in the English language.
— Dan Zarrella, HubSpot
Yet 80% of tweets are “meformers,” or “me now” status updates.
— Rutgers University
Are you trying to reach your reader by writing about us and our stuff?
The secret to Catching Your Readers: Write about the reader’s needs.
Think Like a Reader
Want more tips for grabbing readers’ attention and moving them to act?
Find out at Catch Your Readers — an online persuasive-writing workshop on Oct. 5-9
. You’ll walk away with a four-step process for making your message more relevant, valuable and rewarding to your audience members.You’ll learn the formula readers use to determine which messages to pay attention to … two rewards you can use to boost audience interest in your message … the No. 1 question to answer on your readers’ behalf … a two-minute perspective shift that focuses your message on the value to your readers … and more.
Save up to $100 with our group discounts.
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