Write to and about your reader
High-performing companies are 60% more likely to communicate from the audience perspective.
— Welch and Ambjorn
88% of average organizations write about themselves instead of about the audience.
— Welch and Ambjorn
You: The most retweeted word in the English language.
— Dan Zarrella, HubSpot
Yet 80% of tweets are “meformers,” or “me now” status updates.
— Rutgers University
Are you trying to reach your reader by writing about us and our stuff?
The secret to Catching Your Readers: Write about the reader’s needs.
How do you write messages that readers want to read?
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
So what’s the bait the reader likes?Learn a four-step process for making your message more relevant, valuable and rewarding to your audience at Catch Your Readers, our persuasive-writing workshop starting April 5.
There, you’ll learn the formula readers use to determine which messages to read. Discover two rewards you can use to boost audience interest in your message. And learn a magic word that focuses reader attention on your message.
Save up to $100 with our group discounts.
Leave a Reply