Write to and about your reader
High-performing companies are 60% more likely to communicate from the audience perspective.
— Welch and Ambjorn
88% of average organizations write about themselves instead of about the audience.
— Welch and Ambjorn
You: The most retweeted word in the English language.
— Dan Zarrella, HubSpot
Yet 80% of tweets are “meformers,” or “me now” status updates.
— Rutgers University
Are you trying to reach your reader by writing about us and our stuff?
The secret to Catching Your Readers: Write about the reader’s needs.
How do you write messages that readers want to read?
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
So what’s the bait the reader likes?Want to learn a four-step process for making your message more relevant, valuable and rewarding to your audience. If so, bring Ann in to present Catch Your Readers — a persuasive-writing course — to your team.
There, they’ll learn the formula readers use to determine which messages to read. Discover two rewards they can use to boost audience interest in their message. And learn a magic word that focuses reader attention on their message.
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