Write to and about your reader
High-performing companies are 60% more likely to communicate from the audience perspective.
— Welch and Ambjorn
88% of average organizations write about themselves instead of about the audience.
— Welch and Ambjorn
You: The most retweeted word in the English language.
— Dan Zarrella, HubSpot
Yet 80% of tweets are “meformers,” or “me now” status updates.
— Rutgers University
Are you trying to reach your reader by writing about us and our stuff?
The secret to Catching Your Readers: Write about the reader’s needs.
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