5 steps to a stellar service story
Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure.
Instead, use the feature-style story structure, and organize your piece like this:
Introduce your piece in the intro.
2. Summarize your story in the nut graph. Now that you’ve grabbed reader attention by showing, it’s time to tell folks where you’re taking them.
3. Give context in the background section. Summarize “Why these tips now?” with research or broader context.
1. Restate your point in the wrapup. Now that I’ve shared this information with you, this penultimate paragraph suggests, we can only agree that …
“News you can use to live your life better” is the currency of most successful content marketing and PR writers.
2. Illustrate your point in the kicker. Leave a lasting impression with a concrete, creative, provocative final paragraph.
Investor’s Business Daily’s motto is, “Don’t read it. Use it.” Shouldn’t that be your motto too?