The American Egg Board offers how-to stories
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.
But Edelman and the Egg Board didn’t send out releases and tweets saying, “Eggs are great.” Instead, they created tip sheets on how to hard-boil, dye, decorate eggs and create dishes for Easter.
The result of this and other campaign tactics: Americans bought more than $40 million extra eggs for Easter 2013. And Edelman and the Egg Board earned a PRSA Silver Anvil award for their campaign.
They’re incredible! They’re not edible! They’re tip sheets!
And that, my friends, is the power of tip sheets.
Tipsheets are more likely to get read, shared, used and acted upon, according to research. They’re also, obviously, more likely to sell eggs — not to mention other products, services, programs and ideas.
Here’s a look at one of Edelman and the Egg Board’s tip sheets. How can you model this master to create powerful tip sheets for your own campaigns?
Get tips for tipsheets.
Ready to write your own tip sheets? Here are some tips to get you started: