Lists top the list of content marketing pieces that get shared
If David Letterman taught us one thing during his tenure as host of Late Night, it’s that people love lists.
It’s no wonder, then, that when Fractl and Buzzstream recently analyzed more than 200,000 articles from June to November 2014, lists topped the list of top 5 types of blog posts that get shared:
- Lists. Break your story into bullets, add an intro and conclusion, and you’re good to go. Counting down from 10 to 1, optional. See David Letterman’s Top 10 Late Night Moments.
- “Why?” posts. Answer this essential reader question, and readers will spread the word. Check out The Next Web’s Why millennials don’t want you to talk like them.
- Videos. Some of us are readers; others are watchers. Capture your nonreaders with videos. But don’t leave out readers: Take a tip from TED Talks, such as Shawn Achor’s The happy secret to better work, and provide a transcript, too.
- How-to articles. Give your readers news they can use to live their lives better, and watch your post travel the world. See 7 tips for tip sheets.
- “What?” posts. Also known as “explainers,” these posts aim to educate readers about your topic. (That’s educate; not bore, blather on and discombobulate.) See “How to Eat Healthy Meals at Restaurants” from The Upshot, the king of explainers.
Are you still pitching your products and writing posts about “us and our stuff”? Maybe it’s time to produce the types of content that readers will actually read and share.