Commence with a conjunction, break it with bullets, more
I know, I know. Your third-grade teacher, Mrs. Webb, told you never to start a sentence with a conjunction.
So go ahead: Move those linking words — “and,” “or,” “also,” “but,” “so,” “then” and “plus” — to the fronts of your sentences.
When you start with a conjunction, you break long sentences into short ones and move your copy along more briskly.
Here are 3 other ways to write short sentences:
1. Search and destroy conjunctions.
Sentences too long? Use Microsoft Word’s Find function to search for conjunctions.
They include:
- And
- Or
- Also
- But
- So
- Then
- Plus
When one of my writing coachees tried this trick, she found 23 “ands” in a 500-word article.
When you find them, see whether you can replace them with a period. Or, instead of replacing them, commence with a conjunction.
2. Break it with bullets.
If you have a series of three or more items, break them out of the sentence into a bulleted or numbered list. Readers perceive bullets as each being separate sentences and paragraphs.
This is especially important online, where readers skim even more than they do in print. In one test, usability expert Jakob Nielsen made a webpage 47% more usable by breaking copy up and lifting ideas off the page.
Learn more about writing lists.
3. Don’t fix fragments.
Mrs. Webb, your 3rd-grade teacher, probably also counseled you to avoid sentence fragments.
Mrs. Webb was wrong. Sentence fragments can help you:
- Create drama
- Make a transition
- Emphasize an important idea
- Change the pace of your piece
- Make your copy sound conversational
- And, of course, make sentences shorter
Write fragments like Paul Harding.
Here’s how it works, in a passage from Paul Harding’s Pulitzer Prize-winning novel, Tinkers:
Used strategically, fragments can make your copy tighter and more interesting.
Period.
Cut Through the Clutter
Measure, monitor and manage clarity with a cool (free!) tool
Would your message be twice as good if it were half as long? The research says yes: The shorter your piece, the more likely readers are to read your message, understand it and make good decisions based on it.
But most communicators (and, let’s be fair, their reviewers) ignore the research and keep piling on the paragraphs. The result? “You’re not more informed,” writes Tom Rosenstiel, former media critic for the Los Angeles Times. “You’re just numbed.”
Analyze your message for 27 readability metrics and leave with targets, tips and techniques for improving each one.
So how long is too long? What’s the right length for your piece? Your paragraphs? Your sentences? Your words? In this session, you’ll run your team members’ message through a cool (free!) tool to measure, monitor and manage readability.
At Write for Readability — our two-day hands-on clear-writing master class on June 4-5, 2019, in Minneapolis — you’ll learn how to:
- Analyze your message for 27 readability metrics — and leave with quantifiable targets, tips and techniques for improving each one.
- Increase reading, understanding and sharing with five techniques for cutting your copy significantly.
- Avoid discombobulating readers. Leave this workshop with 11 metrics for reducing sentence length and increasing comprehension.
- Stop getting skipped. Find out how long is too long — and leave with three ways to shorten paragraphs.
- Eliminate multisyllabic pileups from your copy. They’re the No. 1 predictor of poor readability.
Learn more about our
Minneapolis master class.
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