Human interest for all topics
It seems so reasonable to tell human-interest stories to illustrate the need for bone-marrow transplants, the sad results of texting while driving — even solutions for childhood obesity.
But what do you do when your topic is dirt?
That’s what makes the USDA’s PRSA Silver Anvil Award-winning campaign, “Profiles in Soil Health,” so compelling. It tells the stories of real people who are affected by the vitality of the ground beneath our feet.
The USDA uses this approach in …
Even in survey results. Even if your topic is dirt.