Churchill calls for shorter communications
Do your executives add words to every communication they review? Not so Winston Churchill. He called for shorter pieces to save staff time and energy.
In a memo to his war cabinet titled “Brevity,” the British Prime Minister called for short pieces, paragraphs and phrases as an aid to clearer thinking:
I ask my colleagues and their staffs to see to it that their Reports are shorter.
(i) The aim should be Reports which set out the main points in a series of short, crisp paragraphs.
(ii) If a Report relies on detailed analysis of some complicated factors, or on statistics, these should be set out in an Appendix.
“Let us not shrink from using the short expressive phrase, even if it is conversational.”
(iii) Often the occasion is best met by submitting not a full-dress Report, but an Aide-memoire consisting of headings only, which can be expanded orally if needed.
(iv) Let us have an end of such phrases as these: “It is also of importance to bear in mind the following considerations,” or “Consideration should be given to the possibility of carrying into effect.” Most of these woolly phrases are mere padding, which can be left out altogether, or replaced by a single word. Let us not shrink from using the short expressive phrase, even if it is conversational.
Reports drawn up on the lines I propose may at first seem rough as compared with the flat surface of officialese jargon. But the saving in time will be great, while the discipline of setting out the real points concisely will prove an aid to clearer thinking.
Churchill practiced what he preached: This memo is 241 words long — little more than a one-minute read.
Tip: Share this memo with your executive to jump-start a conversation about crisp communications.