Yes, please, say journalists in one study
These folks are frustrated that they’re too often forced to hunt through long rivers of gray text to find the news. No wonder more than half of them said they’d find it helpful to have a bulleted list of key facts in a release. And more than one-third more were open to the idea.
So give reporters what they want: Add bullets. While you’re at it, why not add subheads, bold-faced lead-ins, callouts and other display copy to make it easy for reporters and others to scan your release?
Master the Anatomy of a News Release
Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19?
If so, bring Ann in to present NOT Your Father’s News Release — a one- to two-day PR-writing course — to your team.
There, they’ll master a structure that’s been proven in the lab to increase readership, engagement and sharing; steal structural tricks from Silver Anvil winners and The New York Times; and more.
Ann, I think a bulleted list of key facts in a release is the most important factor in order for customers to find the release useful! If they opened it, they know what they are looking for and it sure should be easy for them to find it!
I agree that the list was a great improvement!