Yes, please, say journalists in one study
These folks are frustrated that they’re too often forced to hunt through long rivers of gray text to find the news. No wonder more than half of them said they’d find it helpful to have a bulleted list of key facts in a release. And more than one-third more were open to the idea.
So give reporters what they want: Add bullets. While you’re at it, why not add subheads, bold-faced lead-ins, callouts and other display copy to make it easy for reporters and others to scan your release?
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Regardless of what you’re writing, Cutting Through the Clutter is the No. 1 way to keep readers reading.
But the stakes are even higher when it comes to PR pieces. That’s because, say, if your lead is too long, Google News might reject it. If it’s too short, Google News will reject it.
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Ann, I think a bulleted list of key facts in a release is the most important factor in order for customers to find the release useful! If they opened it, they know what they are looking for and it sure should be easy for them to find it!
I agree that the list was a great improvement!