Bullets for releases?

Yes, please, say journalists in one study

These folks are frustrated that they’re too often forced to hunt through long rivers of gray text to find the news. No wonder more than half of them said they’d find it helpful to have a bulleted list of key facts in a release. And more than one-third more were open to the idea.

Skimmable press release image — **Faster than a speeding bullet** Bullets, bold-faced lead-ins, subheads and links make this release, by Edelman for the American Egg Board, faster and easier to skim.

So give reporters what they want: Add bullets. While you’re at it, why not add subheads, bold-faced lead-ins, callouts and other display copy to make it easy for reporters and others to scan your release?

Pass The Skim Test.

Pass The Palm Test.

Lift Ideas Off the Release
Some 67% of your audience members skim the news, according to Harris Interactive Poll. Just 19% read news word-by-word.
So how can you craft PR pieces that reach nonreaders?
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Comments

Ines Pljakic says
April 6, 2017 at 6:03 am
Ann, I think a bulleted list of key facts in a release is the most important factor in order for customers to find the release useful! If they opened it, they know what they are looking for and it sure should be easy for them to find it!
- annwylie says
  April 6, 2017 at 11:33 am
  I agree that the list was a great improvement!