Info overload creates “ostrich complex”

Be Clear

Measurably boost readability with our targets, tips & tools

Is your copy easy to read? According to communication experts, that’s one of the two key questions people ask to determine whether to read a piece — or toss it.

Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it.

Increase clarity by 200%, 300% — even 1,200% or more.

At Catch Your Readers — our two-day hands-on persuasive-writing master class on Oct. 2-3 in Dallas — you’ll leave this session with readability targets to hit to reach all of your audience members, tools to measure your copy’s readability and techniques for hitting those targets. Specifically, you’ll learn how to:

• Apply a six-step system for making every piece you write clearer and more concise.
• Use a cool tool (you probably already have it, but you might not know it) to measurably improve your message’s readability.
• Drastically condense your copy using the fastest, most effective approach. (The way we do it every day takes far more time and makes your message less interesting.)
• Hit the right targets. How long is too long for your paragraphs? Your sentences? Your words?
• Increase reading by hitting one key on your keyboard more often.