Three ways to streamline your headline with your deck
This approach will help you avoid repeating elements from the headline in the deck:
|When your headline covers:||Your deck can cover:|
|The most important angle||The second-most-important angle|
|The general news||The specific details|
Secondary angle decks take a load off — and words out of — your headline. So they also help you keep your headline short.
Too often, headlines grow too long because the writer tries to cram both primary and secondary angles into the head. Covering the secondary angle in the deck allows you to take a load off — and words out — of your news head.