Ask people to make a commitment
Google “take the pledge.”
You’ll get some 155 million results, many of them for marketing campaigns asking participants to pledge to:
- Recycle more
- Prevent wildfires
- Drink responsibly
- Not text while driving
- Tell LGBT youth, “It gets better”
- Make your home more energy efficient
- Challenge the media’s limiting portrayal of women and girls
- And much, much more
Why all this pledging?
Getting people to actively commit to your cause increases the chance that they’ll change their behavior.