Identify — and present — your benefits
Having trouble finding your benefits?
Try prompting your subject matter expert with the line “that means they will …” The end of that sentence is likely to be a benefit.
Your subject matter expert says, “We can handle our client’s internal audit functions.”
You say, “That means our clients will …”
Your subject matter expert says: “That means our clients will free up their own employees for bottom-line projects and better control the costs of producing internal audits.”
Now you’re talking benefits.
Present your benefits, too
“That means you will …” also makes a great way to present your benefits:
“XYZ Company can manage your internal audit function. That means your management team will no longer have to worry about day-to-day responsibilities like recruiting, training, planning, execution, reporting, or methodology. And that means you can focus management talent, capital funds, overhead, and other resources on your core business. …”
You can also introduce a list of benefits with “That means you will …”:
XYZ Company can handle all aspects of your internal audit. That means your company will:
- Control costs by buying services only when you need them — instead of paying a staff during slow times as well as peak periods.
- Cut administrative expenses. We’re responsible for the costs of recruiting, training and managing — those costs don’t affect your bottom line.
- Gain full access to XYZ Company’s technology, training and global presence — while the costs for those investments remain on our books, not yours.
- Reduce travel costs. Our global presence means we can tap local talent virtually anywhere in the world.
In short, with XYZ Company by your side, you can increase quality while maintaining — or even reducing — expenses.