Measure on a shoestring

Six free or cheap tools for tracking communication success

Focus groups and surveys can be expensive. But these tools can help you measure audience perceptions and message spread on a shoestring:

• Create free online surveys with Zoomerang, SurveyGizmo, or SurveyMonkey.
• Monitor the web for message coverage with Google Alerts, Hootsuite or Bit.ly diagnostics.
• Find out what people think with Twtpoll, Google Trends and Trending on Buzzfeed.

Thanks to Shonali Burke, ABC, principal of Shonali Burke Consulting, and others for these tools.

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Source: Shonali Burke, ABC, “Measurement in the Age of Now,” PRSA 2010 International Conference, Oct. 18, 2010