Six free or cheap tools for tracking communication success
Focus groups and surveys can be expensive. But these tools can help you measure audience perceptions and message spread on a shoestring:
- Create free online surveys with Zoomerang, SurveyGizmo, or SurveyMonkey.
- Monitor the web for message coverage with Google Alerts, Hootsuite or Bit.ly diagnostics.
- Find out what people think with Twtpoll, Google Trends and Trending on Buzzfeed.
Thanks to Shonali Burke, ABC, principal of Shonali Burke Consulting, and others for these tools.