Don’t forget the cost of benefits

Communicating to employees? Measure the ‘invisible chunk’

When measuring the value of your employee communications, remember to include the cost of benefits.

Organizations pay most employees $15,000 in benefits on top of their salaries, says Gregg Kober, training consultant at AON Consulting. That’s the “invisible chunk.”

So when measuring the ROI of a communication that improves employee productivity, for instance, remember to factor in the cost of benefits.