Communicating to employees? Measure the ‘invisible chunk’
When measuring the value of your employee communications, remember to include the cost of benefits.
Organizations pay most employees $15,000 in benefits on top of their salaries, says Gregg Kober, training consultant at AON Consulting. That’s the “invisible chunk.”
So when measuring the ROI of a communication that improves employee productivity, for instance, remember to factor in the cost of benefits.