The world’s first release turns 100

Write better news releases, PR pieces

PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?

With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.

But at NOT Your Father's News Release — our two-day PR-writing workshop in Washington, D.C., on Oct. 17-18 — you’ll learn to get the word out with current best practices from the Public Relations Society of America’s “national writing coach.”

Learn to think like a reporter, write killer bites, and find out what goes into an effective release — from headline to boilerplate.

Save $100 when you book by Aug. 17.