Ivy Lee invented the PR staple more than 100 years ago
The press release was born on Oct. 28, 1906.
That’s the day Ivy Lee released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that killed 50 people. The New York Times printed the article in full.
Given that the press release is more than 100 years old, what old-fashioned, fill-in-the-blanks PR 101 conventions can you release today?