Reach nonreaders with display copy
People spend 96% of their time on websites looking, not reading, according to a Xerox PARC critical incident study.
“People read paper," says TJ Larkin, Larkin Communications Consulting. "They use the web.”
Because even highly educated web visitors read, on average, just 20% of words on the page.
Indeed, web visitors read, on average, 20% of words on the page, according to an analysis of 50,000 page views of European computer scientists, psychologists, sociologists, engineers.
So how do you reach nonreaders on the small screen?
At Writing for the Web and Mobile — our two-day hands-on web-writing master class on June 12-13 in Chicago — you’ll learn how to: