August 19, 2017

Quotes on subheads

What writers & others say

“A writer who knows the big parts can name them for the reader, using such markers as subheadings and chapter titles, the reader who sees the big parts is more likely to remember the whole story.”
— Roy Peter Clark, senior scholar, The Poynter Institute

“[Subheads] act as road signs on a reader’s journey through the text. They give direction and highlight key information and points of interest. If your signals are clear your readers can quickly see what’s most important and what they want to read.”
— Jacqueline Howard, author of “12 Key Parts of a Newsletter,” Tuscaloosa City Schools

“Subheads increased reading for skimmers and for those whose attention was beginning to wane.”
— The Poynter Institute’s Eyetrack III study of online behavior
  • Lift Your Ideas Off the Page or Screen

    Sixty percent of your audience members aren’t reading your copy, according to estimates by professors at the University of Missouri. So how can you craft communications that reach nonreaders?

    Use your display copy — headlines, decks and subheads, for instance — to pull readers into your copy, make your piece more inviting and even communicate to flippers and skimmers.

    Catch Your Readers - Ann Wylie's persuasive-writing workshop in Kansas City on Nov. 16-17, 2017 imageAt Catch Your Readers — a two-day Master Class on Nov. 16-17 in Kansas City — we'll debunk destructive writing myths. You'll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

    • Reach “readers” who spend only two minutes — or even just 10 seconds — with your piece.
    • Avoid dropping the piece of display copy that 95% of people read — but that many communicators forget.
    • Run a simple test on your message to ensure that even folks who will not read your message no matter how well you write it still get your key ideas.
    • Make your copy 47% more usable by adding a few simple elements.
    • Pass the Palm Test to make your message look easier to read. Because if it looks easier to read, more people will read it.

    Learn more about the Master Class.

    Register for Lift your ideas writing workshop in Boston


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Catch Your Readers workshop? Contact Ann directly.

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