“A writer who knows the big parts can name them for the reader, using such markers as subheadings and chapter titles, the reader who sees the big parts is more likely to remember the whole story.”
— Roy Peter Clark, senior scholar, The Poynter Institute
“[Subheads] act as road signs on a reader’s journey through the text. They give direction and highlight key information and points of interest. If your signals are clear your readers can quickly see what’s most important and what they want to read.”
“Subheads increased reading for skimmers and for those whose attention was about to wane.”
— The Poynter Institute
Lift Ideas Off the Screen
Even highly educated web visitors read, on average, just 20% of words on the page, according to a Nielsen Norman Group analysis of 50,000 page views of European computer scientists, psychologists, sociologists, engineers.
The stats are even worse for blog posts and emails.
Would you like to learn which words they’re reading, and how to put your key messages where their eyes are?
If so, please join me at Reach Readers Online — our 3-day online-writing workshop on July 24-26 in Portland.
In this email-, blog- and web-writing workshop, you’ll learn how to overcome the obstacles to reading on the screen to get the word out on the mobile web.
Until Jan. 31 only, get nearly $300 worth of learning tools free with a Silver or Gold ticket.