“A writer who knows the big parts can name them for the reader, using such markers as subheadings and chapter titles, the reader who sees the big parts is more likely to remember the whole story.”
— Roy Peter Clark, senior scholar, The Poynter Institute
“[Subheads] act as road signs on a reader’s journey through the text. They give direction and highlight key information and points of interest. If your signals are clear your readers can quickly see what’s most important and what they want to read.”
“Subheads increased reading for skimmers and for those whose attention was about to wane.”
— The Poynter Institute
Lift Ideas Off the Screen
Want more tips and techniques for reaching humans and Google with headlines and display copy for your blog post, e-zine or webpage?
If so, please join me at Reach Readers Online — our three-day online-writing workshop on July 24-26 in Portland.
There, you’ll learn which how to reach even nonreaders with online display copy. Find out which 20% of the words on the page visitors are actually reading. Then learn to put your key messages where their eyes are.