“A writer who knows the big parts can name them for the reader, using such markers as subheadings and chapter titles, the reader who sees the big parts is more likely to remember the whole story.”
— Roy Peter Clark, senior scholar, The Poynter Institute
“[Subheads] act as road signs on a reader’s journey through the text. They give direction and highlight key information and points of interest. If your signals are clear your readers can quickly see what’s most important and what they want to read.”
“Subheads increased reading for skimmers and for those whose attention was about to wane.”
— The Poynter Institute
Lift Ideas Off the Screen
Most readers spend, on average, fewer than 15 seconds on a page, according to a study by Chartbeat. Getting your message across to skimmers, scanners and other nonreaders may be the most important content marketing strategy there is.
Would you like to learn which words they’re reading, and how to put your key messages where their eyes are?