PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?
With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.
Bring Ann in to learn to put your PR pieces among the 50% that actually get the word at NOT Your Father’s News Release — a one- to two-day PR-writing course — to your team. There they’ll learn to think like a reporter, write killer bites, and find out what goes into an effective release — from headline to boilerplate.