“If the copy doesn’t excite me within 20 words, I won’t read the rest of it.”
— Editor to Jack E. Appleman, CBC, president of SG Communications, LLC
Anatomy of a News Release
Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19?
In NOT Your Father's News Release — our two-day PR-writing workshop in Washington, D.C., on Oct. 17-18 — you’ll learn how to organize PR pieces to grab reader attention, keep it for the long haul and leave a lasting impression.
You'll steal a for writing news leads from The New York Times, fill in the blanks to a better benefits lead and learn which PR 101 leads it's time to stop using now.