August 19, 2017

Resources on metaphor

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Resources on metaphor

Learn more about metaphor.

Metaphors We Live By

“Human thought processes are largely metaphorical. The human conceptual system is metaphorically structured and defined. … Metaphor is as much a part of our functioning as our sense of touch, and as precious.” So say authors George Lakoff and Mark Johnson in this insightful book. Read it to learn more about how people use metaphors to think.

  • Make magic with metaphor

    It’s tempting to call metaphor the magic spell in a writer’s repertoire, the Penn and Teller of the page.

    Metaphor has the power to persuade far better than literal language. It lets you say in five words what would otherwise take five paragraphs to explain. It makes readers’ brains light up, helps them think more broadly about your message — even (ahem!) gives the illusion that the communicator is more attractive.

    But, as with other forms of magic, you’ll want to master a few tricks before you step onto the stage.

    At New York creative writing workshopMaster the Art of the Storyteller — a two-day creative writing master class on Sept. 25-26 in New York — you’ll learn you’ll learn to craft analogies to make your material clearer and more compelling. Specifically, you’ll learn how to:

    • Take the ‘Numb’ Out of Numbers: Develop analogies that help your readers understand your statistics.
    • Cut clichés from your copy by replacing them with a creative substitute.
    • Bring your tired topics to life with comparisons.
    • Get an analogy during an interview by asking one simple question.
    • Craft a compelling metaphor with our simple, fill-in-the-blanks formula.

    Learn more about the Master Class.

    Register for Master the Art of Storytelling Workshop in New York.


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Make Your Copy More Creative workshop? Contact Ann directly.

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