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Metaphors We Live By
“Human thought processes are largely metaphorical. The human conceptual system is metaphorically structured and defined. … Metaphor is as much a part of our functioning as our sense of touch, and as precious.” So say authors George Lakoff and Mark Johnson in this insightful book. Read it to learn more about how people use metaphors to think.
How can you communicate complex concepts?
Call it the magic of metaphor. Metaphor persuades far better than literal language. It lets you say in five words what would otherwise take five paragraphs to explain. It makes readers’
brains light up, helps them think more broadly about your message — even (ahem!) makes you look more attractive.Learn to charm readers with analogies and comparisons at Master the Art of Storytelling, our business-storytelling workshop starting May 17.
You’ll learn which kinds of metaphors to choose, which to avoid and where to place them in your message. Plus, you'll craft a compelling metaphor with our fill-in-the-blanks formula.
Save up to $100 with our group discounts.
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