Analogy sharpens your message
When Gerald Ford assumed the presidency in the wake of Watergate, he wanted Americans to know they were getting a simple, plain-spoken leader. He said:
“I’m a Ford, not a Lincoln.”
By contrasting himself with a fancy car and an eloquent speaker, he made his point sharper. An analogy like Ford’s can make your message clearer, more interesting and more memorable.
Make your message more memorable.
When legendary film critic Pauline Kael reviewed a critically acclaimed movie that she couldn’t stand, she started her review like this:
“Rain Man is Dustin Hoffman humping one note on a piano for two hours and eleven minutes.”
Distinguish your department.
When Joe Gensheimer, then Sprint PCS’s chief legal counsel, wanted to make sure employees knew that his was a different kind of legal department, he said:
“Lawyers are like beavers. They get in the stream of commerce and dam it up.”
Then he went on to explain that his department’s mission was to “remove all roadblocks to an on-time market launch.”
Need to position yourself, your department or your product? Make your point more pointed with analogy.