Neurologists call it “the pleasure of the text,” the reward readers get from figuring out figurative language. (It can be quite a reward: If your wordplay is funny enough, your readers’ brains even deliver a little dose of dopamine.)
Want to learn to tap wordplay’s superpowers. If so, bring Ann in to present Master the Art of Storytelling — a one- to two-day creative-writing course — to your team.
There, they’ll learn to flip phrases; compress details; sub sound-alikes; list, rhyme and twist — even coin new words with free online tools that do most of the work for you. And they'll polish your skills in a wordplay workout, with recipes for wordplay from anagram to oxymoron.