Move down the ladder of abstraction
“Language that is more concrete and specific creates pictures in the mind of [your] listener, pictures that should come as close as possible to the pictures in your mind.”
— William Lutz, author,
The New Doublespeak: Why No One Knows What Anyone’s Saying Anymore
Want to make your abstract ideas easier to understand? Move down the ladder of abstraction.
In A Plain English Handbook, the U.S. Securities and Exchange Commission shows that concrete terms — terms found at the bottom of the ladder — are easier to understand:
One share of IBM common stock
To make your copy easier to understand, choose more concrete terms.
Source: U.S. Securities and Exchange Commission, A Plain English Handbook: How to create clear SEC disclosure documents, August 1998