Make their lives easier with multimedia pitches
Nearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX.
You don’t want to be part of that problem, do you?
Here’s how to avoid being a journalist’s worst nightmare:
1. DO the math.
Most journalists produce at least five articles per week. (Two in 10 write more than 10 articles a week.) But they receive at least 20 pitches a week.
What sets your pitch apart from 75% of your competitors?
2. DON’T burden them with extra work.
More than 80% of journalists say photos, infographics or videos are “very important” to the story. But one-quarter of stories include no multimedia content.
That means at least 30 minutes of extra work for writers who have to source photos, logos and videos themselves — a source of frustration for eight out of 10 reporters.
“If a pitch doesn’t contain graphics I can include with my article, it’s hard for me to take it on,” says Karen Fratti, freelance writer and regular contributor for Mediabistro and Huffington Post.
3. DO make your content easily accessible.
Where to place this multimedia?
Attach it to your emailed pitch, share files via user-friendly platforms such as Dropbox, or send journalists USB flash drives.
But skip cumbersome platforms such as FTP, download sites that require logins or making journalists follow up manually to request visuals.
“When a pitch comes with everything attached, no cumbersome downloads, I want to hug that PR rep,” Fratti says. “And, I’m more likely to pick up on the next release from them, too.”
- Is PR Dropping the Ball? Majority of Reporters Say They Are Unhappy with Press Materials and Lack of Quality Content for Stories
- Journalists want multimedia pitches, but without the clutter: Isebox found that email is still the most popular way to send multimedia content to journalists.