Fewer long pages are less effective
Think index cards, not toilet paper: websites with many short pages — as opposed to those with fewer longer pages — work better.
Usability experts John Morkes and Jakob Nielsen studied web visitors’ performance with two versions of a website:
- One site contained three pages with 4,500 words.
- The other contained eight pages with 2,500 words.
The eight-page, more concise site was:
- Easier to understand
- More memorable
- Faster to read
- More satisfying
Bottom line: Break your copy into meaningful chunks, and create a page for each chunk.