Americans average 19 minutes a day reading
The average American reads for pleasure less than 20 minutes a day, according to a new study from the U.S. Bureau of Labor Statistics.
At that rate, it would take most readers nearly a month to finish Divergent.
How people spend their time
Depending on where they live, Americans spend their time:
- Engaging in leisure activities: 4 hours, 27 minutes a day (Utah) to 6 hours, 8 minutes a day (West Virginia)
- Watching TV: 2 hours, 3 minutes a day (West Virginia) to 3 hours, 38 minutes a day (Utah)
- Using a computer for games or leisure: 19 minutes to 31 minutes a day on weekdays and 22 minutes to 37 minutes on weekends
- Reading: 13 minutes a day (most Southern states) to 29 minutes a day (North Dakota)
Americans spend 58 minutes a day on their smartphones, according to a study by Experian. But only half a percentage of people read on their smartphones daily.
Kids spend less time reading
On weekends and holidays, according to the study:
- Teenagers spend just 4 minutes a day reading for pleasure.
- 25- to 34-year-olds read for fun just 8 minutes a day.
- Americans over 75 spend more than an hour a day reading for fun.
Out of time
Given these numbers, how much time are your audience members spending on your messages? (Find out how much time it takes people to read your piece.)
How can you reach all of your readers?
Read it and weep. More than half of all Americans have basic or below-basic reading skills, according to the DOE’s latest adult literacy test.
How well are you doing reaching these folks with your messages?
To reach all of your readers — regardless of their reading level — please join me at Rev Up Readability, — our tight-writing workshop that begins on Dec. 6.
You’ll learn to make every piece you write easier to read and understand. You’ll walk away with secrets you can use to reach more readers, measurably improve readability and sell concise writing to management. And you’ll learn to write messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.
Save $100 when you book by Aug. 15.
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Sources: Matt Connolly, “You’ll Be Shocked At How Much Time Young People Spend Reading Each Day,” News.Mic, June 20, 2014
Christopher Ingraham, “10 maps that show how much time Americans spend grooming, eating, thinking and praying,” The Washington Post, June 20, 2014
“American Time Use Survey Summary,” Bureau of Labor Statistics, June 18, 2014
Heather Kelly, “People use smartphones nearly an hour a day, study says,” CNN, May 29, 2013
“Youths Spend 7+ Hours/Day Consuming Media,” CBS News, Jan. 20, 2010
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