Three ways to create parallelism
To create balance, you might:
1. Repeat and reverse.
|Start with your original idea||Repeat and reverse|
|It was the best of times||It was the worst of times|
|It was the age of wisdom||It was the age of foolishness|
|It was the epoch of belief||It was the epoch of incredulity|
|It was the season of Light||It was the season of Darkness|
|It was the spring of hope||It was the winter of despair|
2. Add “don’t” or “not” before the second phrase.
|Start with your original idea||Add ‘don’t’ or ‘not’ and repeat|
|If you aren’t willing to own a stock for 10 years …||… don’t even think about owning it for 10 minutes.|
|We are here to make money with you …||… not off of you.|
|I bear a message of challenge …||… not self-congratulation.|
|I want your attention …||… not your applause.|
3. Add “and” or “so” before the second phrase.
|Start with your original idea||Add ‘so,’ ‘and’ or ‘as well’ and repeat|
|If you suffer …||… we will suffer|
|If we prosper …||… so will you.|
|This printer will resonate with the CFO …||… as much as it does with the CEO.|
Use this rhetorical device in passages where you want the audience to savor — and remember — your point.