118 characters is the new black
Give Twitter followers some space. Space to include a comment when they retweet your message, that is.
Yes, you have 280 characters to work with on Twitter. And that’s not much. But leave 20 characters for your followers’ notes, and you’ll encourage retweeting.
That’s right: 120 characters is the new 280.
Or is it?
118 characters is the new black.
If you’re tweeting a link, your tweets just got shorter. Now any tweet you send with a URL will be reduced to 118 characters — 117 for https links.
The reason: A behind-the-scenes change in Twitter’s link wrapper means that links now take more space.
And that leaves you with less.