Social behavior nets more followers
Want to expand your reach and influence on Twitter?
Be sociable, counsels HubSpot’s viral marketing scientist, Dan Zarrella.
Zarrella used TweetPsych to analyze more than 30,000 accounts. He found that social behavior — using inclusive language like we and you, as well as language that describes relationships and communication — correlate with more followers.
“Accounts with more followers tended to be using more social language,” Zarrella says.