Just don’t use semicolons
How do you create tweets that goes viral on Twitter?
Punctuate, counsels Dan Zarrella, HubSpot’s viral marketing scientist.
Zarrella spent nine months analyzing 5 million tweets and 40 million retweets to find what makes some messages travel the world while others just stay home on the couch.
Among his findings: Some 98% of retweets contain some form of punctuation, compared with 86% of normal tweets. So don’t forget the colons, periods, commas and hyphens.
But do forget semicolons — “the only unretweetable punctuation mark,” according to Zarrella.