Hallmark Cards sees successes through its people
Are you communicating internally? Create local heroes.
That is, celebrate the people who are moving the company ahead. Let employees stand for the successes of organizational programs.
That approach not only recognizes important contributors to the organization’s success. It also illustrates what we think is important around here. It’s the Ann Wylie Rule of Internal Communications:
“The behavior we celebrate
is what folks will replicate.”
Show ‘what’s important around here.’
That’s what Hallmark communicators did when we created the Hallmark CROWN employee report — a look back at the successes of the year through the employees who contributed to them. We celebrated:
- The team who figured out how to shave a penny from the cost of every envelope Hallmark produced
- The account executive who coordinated a huge installation of Hallmark merchandise in just eight weeks
- A packager who contributed to the community in Hallmark’s name
- And a dozen or so other employees
The result? An IABC Gold Quill award — and the best-read employee report we’d ever produced.